Arts USF Calendars
This quarterly publication was created as a print communication piece for the University of South Florida's College of The Arts. The calendar format was designed with flexibility in mind to allow room for a different number of events in each publication.
The target audience includes members of the general public interested in cultural events in the Tampa, Florida area. Since the College of The Arts hosts events of a wide range of topics and formats within the visual and performing arts, as well as architecture, it was important to devise a system to communicate the variety of offerings while at the same time making it easy for the target audience to identify the activities that personally interest them the most.