To set the mood of the dark play Antigone, a campaign was created in phases for the USF School of Theatre and Dance. 
Phase 1: Concept Art
This incarnation of Antigone is a modern retelling of Sophocles’ classic Greek tragedy that revolves around a woman pushed to the edge by tragedy and a warning that pride will be punished by the blows of fate.
"Antigone" Concept Art created in Adobe Photoshop. Displayed on billboard advertising for theatre season preview. Design by Nina Womeldurf.
Phase 2: Incorporating the Lead Actress
After the play director finished his casting decisions, the artwork was modified to include imagery and costumes from the actual production.
RAW Photography for "Antigone" poster in Adobe Lightroom. Photography by Bryce Womeldurf.
Photo composite process for incorporating the actress into the artwork in Adobe Photoshop. Design by Nina Womeldurf.
Phase 3: Press Release Photography
To accompany the press release, a separate photo shoot took place to reveal the face of the actress to play the lead Antigone. Photos appeared in the local press and on social media releases.
Portrait of lead actress playing the role of Antigone for press release. Photography by Bryce Womeldurf.
Screenshot of photography session for "Antigone" press release in Adobe Lightroom. Photography by Bryce Womeldurf.
Phase 4: Final Artwork in Promotional Campaign
The final artwork for promoting the campaign was published in print collateral, paid print advertising and social media advertising.

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