To set the mood of the dark play Antigone, a campaign was created in phases for the USF School of Theatre and Dance.
Phase 1: Concept Art
This incarnation of Antigone is a modern retelling of Sophocles’ classic Greek tragedy that revolves around a woman pushed to the edge by tragedy and a warning that pride will be punished by the blows of fate.
Phase 2: Incorporating the Lead Actress
After the play director finished his casting decisions, the artwork was modified to include imagery and costumes from the actual production.
Phase 3: Press Release Photography
To accompany the press release, a separate photo shoot took place to reveal the face of the actress to play the lead Antigone. Photos appeared in the local press and on social media releases.
Phase 4: Final Artwork in Promotional Campaign
The final artwork for promoting the campaign was published in print collateral, paid print advertising and social media advertising.